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Delivering a Digital Twin for an Iconic London Landmark

Our partnership with Battersea Power Station demonstrates how digital innovation is reshaping the way destinations are managed and experienced.
By Helena Crabtree

We are proud to be partnering with Battersea Power Station, one of London’s most recognisable landmarks, to deliver a next-generation digital twin of the estate. The project represents a significant step forward in how complex, mixed-use destinations can be explored, understood and experienced through technology.

By combining advanced digital innovation with thoughtful placemaking, the digital twin creates an immersive, real-time representation of the estate, enabling visitors, tenants and stakeholders to engage with the destination in entirely new ways. From enhanced navigation and discovery to richer insights into the built environment, the platform is designed to strengthen connections between people and place.

As destinations continue to evolve, digital twins are emerging as powerful tools for creating more responsive, accessible and engaging environments. This partnership demonstrates how technology can extend the experience of a physical destination beyond its boundaries, supporting operational excellence while enriching the visitor journey.

Working alongside Battersea Power Station on this landmark project reflects a shared ambition to redefine how iconic places are experienced in the digital age and highlights the growing role of immersive technology in shaping the next generation of destination management and engagement.

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