The Doulton

The Finest Living on London’s Riverfront.

The Doulton
Residential Sales App, Marketing Suite consultation, Native 3D, Web 3D, Scale Model lighting, Client Portal, CMS

The Doulton is a boutique collection of 28 residences located on London’s Albert Embankment. The development boasts panoramic views of London with residences enjoying views on many iconic landmarks, in particular the Houses of Parliament across the Thames...

COMO worked closely with the sales and marketing team on the curation of the sales journey and IT / AV specification in the marking space to deliver both web-based and native 3D residence finders. The native marketing suite version allowed control of two separate 90” screens, one linked to the scale model interactive lighting and one in a private meeting area. These areas were controlled by a choice of 4 iPads that linked to individual buyer logins to give a customer focused presentation, along with the ability to send unique customer logins to the web version of the system. COMO’s bespoke CMS allows for ongoing updates of content, availability and unique buyer analytics.

Client - Third.i
Interior Design - Banda
Brand Creative - DD London
CGI - V1
Scale Model - Post21
Multiple 3D search options
Output on main presentation screen
Fully connected experience
Curated UI / control of model lighting
Day-to-night feature
The Doulton mobile example
Developed and deployed for mobile.
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